Visual Kei- Japanese outrageous style

Visual Kei is a movement among Japanese musicians which involves the use of heavy make-ups, elaborate hairstyle and flamboyant costumes. Usually associate with Japanese Rock music, Visual Kei was thought to be originated in the U.S. The 80's rock and roll band KISS is said to be the originator for Visual Kei. Strange enough most Visual Kei bands are all-male members, although heavy make-up and elaborate hairstyle would seem more appealing to female.  There are even some bands with members that cross dressed as females, looking better. Personally I feel that a band look is as important as the music they produce, or at least after the 1980s. But I  still have no idea why would a cross dressed male can look better than the girls I see everyday.