Pay close attention

This picture is part of a setting for a fashion boutique. On the extreme left and right, we can observed that there are one shelf of merchandises each on both sides. This placement method helps to strike a balance in this setting. The colours used on both the wall and the floor are of similar colour. When the lights are switch on, highlights and shadows are cast in a way that the tonal change is very gradual and it creates colours harmony. The most interesting part of this picture is the background, because as you can see the choice of colour used is to create a strong contrast between the merchandises and the background. This allows the merchandises to stand out. As we can see from here the setting and placement plays an important part in affecting lookers. I feel that many retailers only focus on what is wore on the mannequin instead of the arrangement of individual shelf and rack.